Friday, March 15, 2019

Minecraft Merchandise

Minecraft Essay

Minecraft is a multi-platform, open sandbox game. It started of as an 'indie' game created by a Swedish programmer Marcus "Notch" Perrson in 2009. The game soon became critically ad commercially successful. It was then sold to a big commercial company - Mojang.
In Minecraft, players are able to build structures, and destroy landscapes made out of 3D textured blocks, the main activity to do in the game is mine for different resources and create a world of your own with anything you would want. The game also contains aspects of combat and exploration.

There are two main types of modes that players can use in minecraft:
Survival - This mode is where players must collect resources, build structures, battle mobs, manage hunger levels, and explore the world in an effort to survive and create a successful world. Players are able to play survival mode in either single player or multiplayer. Single player was added in 2009 whereas multiplayer was added in early 2010.
Creative - Creative mode takes away most of the aspects that are in survival mode and allows players to easily create and destroy mechanisms. The player does not need to worry about health, damage, collecting resources, battling mobs as none of that matters when in creative mode. Creative mode was added to the original minecraft in 2009.

Minecraft has been a large commercial success, with over 154 million copies sold by late 2018 with an estimate of 91 million monthly players on the servers spread across 116 different countries where minecraft is accessible. On its release, the game won five awards at three conferences, including an Innovation Award, Best Debut Game, Best Downloadable Game, Audience Award and Seumas McNally Grand Prize. In November 2011, prior to the game's official release, Minecraft had over 16 million registered users and 4 million purchases. Due to its popularity, Minecraft was released across multiple platforms becoming a commercially viable franchise with increased interactivity.


Minecraft has influenced popular culture, thanks to the rising use of social media and technology. Video channels such as Ali-A on Youtube have developed a large follow rating (over 16 million people) and also gamers on Twitch, research showed that one-third of Minecraft players learned about the game and learnt how to play the game form the internet and by watching videos. A simple search for Minecraft  on Youtube will bring up over 100 million different results. The game has also made millions of dollars through selling merchandise such as t-shirts and toys. This mass popularity in the game has caused its own convention to start up called Minecon

Monday, March 4, 2019

Minecraft - Ali-A

1. How many subscriptions does Ali-A have for his YouTube channel?
Over 16 million subscribers on his main channel, Ali A, with an additional 5 million on his second channel, Morealia

2) How many years have he been doing this?
He's been uploading to YouTube for over 10 years from when he started in 2009

3) Why did he start playing Minecraft?
His audience kept asking him to make YouTube videos on Minecraft so he done it

4) What does he say he is trying to do with his content?
Post content of what his audience asked for, which is how he got as big as he is.

5) Describe his average working day
Wakes up between 12-2pm, turn on setup and start computer, then get ready and by 3-4pm, makes 3 videos a day. 2 videos on mine-craft channel then another video of cod channel. makes 1st video for 7 then next for 10pm then final video 1am. 

6) Why might we watch YouTubers?
Personally, we watch youtubers because of the way the youtuber makes the content entertaining with the video game or idea adding onto this.

7) What is Twitch and what is the average time spent on it by a viewer?
Twitch is a live streaming service which allows viewers to watch people play video games in live time. Average viewer spends 4 hours.

8) How much do you estimate that Ali-A earns in a year? 
Estimated to be $2.5million

9) How much was Minecraft purchased for? 
$2.5 billion by Microsoft

10) What are 3 reasons behind Microsoft’s purchase?
a) Money 
b) To expand to all of the different devices 
c) New audience to Microsoft 

11) How might this affect the game? 
Oversee the development in the future, offers more support and infrastructure so Minecraft can be made bigger and better in the future,

12) What is Minecraft’s biggest asset?
The community