Showing posts with label Audience. Show all posts
Showing posts with label Audience. Show all posts
Wednesday, April 3, 2019
Tuesday, April 2, 2019
Charity Essay
Analyse how social and cultural context can influence advertising. Use figure 3 to support your answer.
In your answer:
- Analyse how social and cultural influence advertising
- Make judgements and reach a conclusion on why they advertised in this way
(15 marks)
Advertising such as the shelter campaign are hard hitting and make audiences aware of life threatening problems happening in modern society such as homelessness which is being demonstrated in figure three.
By using a subject that is sensitive to some people and can affect many people lives one way or another it influences the importance of the advertisement and how people view it.
For example, in this advertisement, it showcases the damage things like debt and loosing a job can lead to. The people used in the advert look like normal everyday people. By illustrating them in this way, it pronounces the importance of the issue being raised in the advert.
The actors used in the campaign are looking directly at the camera with a concerned facial expression and the language used suggests that the main person in the posters is using direct address to almost communicate with the reader and get their attention to help them. This can also be seen in the type of language used such as "I can't face it" the negativity used represents that the woman is looking for help. They also use rhetorical questions to make the audience think about what they can do to help and to contribute to the social issue.
In the campaign, they use both male and females, that way they publicise that the problems could happen to anyone and that it's not just prone to one gender, it also takes away from the stereotypical thoughts of a homeless person as the people in the advert look like everyday people.
Shelter campaign use adults in their advert as they are more relatable to the target audience.
In conclusion, social and cultural context influence advertising by relating to the target audience and showcasing modern problems that are becoming more of an issue over time.
In your answer:
- Analyse how social and cultural influence advertising
- Make judgements and reach a conclusion on why they advertised in this way
(15 marks)
Advertising such as the shelter campaign are hard hitting and make audiences aware of life threatening problems happening in modern society such as homelessness which is being demonstrated in figure three.By using a subject that is sensitive to some people and can affect many people lives one way or another it influences the importance of the advertisement and how people view it.
For example, in this advertisement, it showcases the damage things like debt and loosing a job can lead to. The people used in the advert look like normal everyday people. By illustrating them in this way, it pronounces the importance of the issue being raised in the advert.
The actors used in the campaign are looking directly at the camera with a concerned facial expression and the language used suggests that the main person in the posters is using direct address to almost communicate with the reader and get their attention to help them. This can also be seen in the type of language used such as "I can't face it" the negativity used represents that the woman is looking for help. They also use rhetorical questions to make the audience think about what they can do to help and to contribute to the social issue.
In the campaign, they use both male and females, that way they publicise that the problems could happen to anyone and that it's not just prone to one gender, it also takes away from the stereotypical thoughts of a homeless person as the people in the advert look like everyday people.
Shelter campaign use adults in their advert as they are more relatable to the target audience.
In conclusion, social and cultural context influence advertising by relating to the target audience and showcasing modern problems that are becoming more of an issue over time.
Friday, March 29, 2019
Friday, March 15, 2019
Minecraft Essay
Minecraft is a multi-platform, open sandbox game. It started of as an 'indie' game created by a Swedish programmer Marcus "Notch" Perrson in 2009. The game soon became critically ad commercially successful. It was then sold to a big commercial company - Mojang.
In Minecraft, players are able to build structures, and destroy landscapes made out of 3D textured blocks, the main activity to do in the game is mine for different resources and create a world of your own with anything you would want. The game also contains aspects of combat and exploration.
There are two main types of modes that players can use in minecraft:
Survival - This mode is where players must collect resources, build structures, battle mobs, manage hunger levels, and explore the world in an effort to survive and create a successful world. Players are able to play survival mode in either single player or multiplayer. Single player was added in 2009 whereas multiplayer was added in early 2010.
Creative - Creative mode takes away most of the aspects that are in survival mode and allows players to easily create and destroy mechanisms. The player does not need to worry about health, damage, collecting resources, battling mobs as none of that matters when in creative mode. Creative mode was added to the original minecraft in 2009.
Minecraft has been a large commercial success, with over 154 million copies sold by late 2018 with an estimate of 91 million monthly players on the servers spread across 116 different countries where minecraft is accessible. On its release, the game won five awards at three conferences, including an Innovation Award, Best Debut Game, Best Downloadable Game, Audience Award and Seumas McNally Grand Prize. In November 2011, prior to the game's official release, Minecraft had over 16 million registered users and 4 million purchases. Due to its popularity, Minecraft was released across multiple platforms becoming a commercially viable franchise with increased interactivity.
In Minecraft, players are able to build structures, and destroy landscapes made out of 3D textured blocks, the main activity to do in the game is mine for different resources and create a world of your own with anything you would want. The game also contains aspects of combat and exploration.
There are two main types of modes that players can use in minecraft:
Survival - This mode is where players must collect resources, build structures, battle mobs, manage hunger levels, and explore the world in an effort to survive and create a successful world. Players are able to play survival mode in either single player or multiplayer. Single player was added in 2009 whereas multiplayer was added in early 2010.
Creative - Creative mode takes away most of the aspects that are in survival mode and allows players to easily create and destroy mechanisms. The player does not need to worry about health, damage, collecting resources, battling mobs as none of that matters when in creative mode. Creative mode was added to the original minecraft in 2009.
Minecraft has been a large commercial success, with over 154 million copies sold by late 2018 with an estimate of 91 million monthly players on the servers spread across 116 different countries where minecraft is accessible. On its release, the game won five awards at three conferences, including an Innovation Award, Best Debut Game, Best Downloadable Game, Audience Award and Seumas McNally Grand Prize. In November 2011, prior to the game's official release, Minecraft had over 16 million registered users and 4 million purchases. Due to its popularity, Minecraft was released across multiple platforms becoming a commercially viable franchise with increased interactivity.
Minecraft has influenced popular culture, thanks to the rising use of social media and technology. Video channels such as Ali-A on Youtube have developed a large follow rating (over 16 million people) and also gamers on Twitch, research showed that one-third of Minecraft players learned about the game and learnt how to play the game form the internet and by watching videos. A simple search for Minecraft on Youtube will bring up over 100 million different results. The game has also made millions of dollars through selling merchandise such as t-shirts and toys. This mass popularity in the game has caused its own convention to start up called Minecon
Monday, March 4, 2019
Minecraft - Ali-A
1. How many subscriptions does Ali-A have for his YouTube channel?
Over 16 million subscribers on his main channel, Ali A, with an additional 5 million on his second channel, Morealia
2) How many years have he been doing this?
He's been uploading to YouTube for over 10 years from when he started in 2009
3) Why did he start playing Minecraft?
His audience kept asking him to make YouTube videos on Minecraft so he done it
4) What does he say he is trying to do with his content?
Post content of what his audience asked for, which is how he got as big as he is.
5) Describe his average working day
Wakes up between 12-2pm, turn on setup and start computer, then get ready and by 3-4pm, makes 3 videos a day. 2 videos on mine-craft channel then another video of cod channel. makes 1st video for 7 then next for 10pm then final video 1am.
6) Why might we watch YouTubers?
Personally, we watch youtubers because of the way the youtuber makes the content entertaining with the video game or idea adding onto this.
7) What is Twitch and what is the average time spent on it by a viewer?
Twitch is a live streaming service which allows viewers to watch people play video games in live time. Average viewer spends 4 hours.
8) How much do you estimate that Ali-A earns in a year?
Estimated to be $2.5million
9) How much was Minecraft purchased for?
$2.5 billion by Microsoft
10) What are 3 reasons behind Microsoft’s purchase?
a) Money
b) To expand to all of the different devices
c) New audience to Microsoft
11) How might this affect the game?
Oversee the development in the future, offers more support and infrastructure so Minecraft can be made bigger and better in the future,
12) What is Minecraft’s biggest asset?
The community
Over 16 million subscribers on his main channel, Ali A, with an additional 5 million on his second channel, Morealia
2) How many years have he been doing this?
He's been uploading to YouTube for over 10 years from when he started in 2009
3) Why did he start playing Minecraft?
His audience kept asking him to make YouTube videos on Minecraft so he done it
4) What does he say he is trying to do with his content?
Post content of what his audience asked for, which is how he got as big as he is.
5) Describe his average working day
Wakes up between 12-2pm, turn on setup and start computer, then get ready and by 3-4pm, makes 3 videos a day. 2 videos on mine-craft channel then another video of cod channel. makes 1st video for 7 then next for 10pm then final video 1am.
6) Why might we watch YouTubers?
Personally, we watch youtubers because of the way the youtuber makes the content entertaining with the video game or idea adding onto this.
7) What is Twitch and what is the average time spent on it by a viewer?
Twitch is a live streaming service which allows viewers to watch people play video games in live time. Average viewer spends 4 hours.
8) How much do you estimate that Ali-A earns in a year?
Estimated to be $2.5million
9) How much was Minecraft purchased for?
$2.5 billion by Microsoft
10) What are 3 reasons behind Microsoft’s purchase?
a) Money
b) To expand to all of the different devices
c) New audience to Microsoft
11) How might this affect the game?
Oversee the development in the future, offers more support and infrastructure so Minecraft can be made bigger and better in the future,
12) What is Minecraft’s biggest asset?
The community
Thursday, February 28, 2019
Radio 1 Podcast
1) What was the task you were assigned?
We were given that task to create a three minute podcast that reflected something similar to that of the BBC Radio 1 breakfast show with Greg James.
2) Who was in your group and what was everyone's role in the task?
Leo - Radio Presenter
Lily - Radio Presenter
Rosie - Weather and News
Daisy - Editor
3) Who did you interview?
We interviewed different callers and a celebrity (Tom Holland).
4) What tracks did you choose and why?
We chose to use British artists such as Sam Smith, Catfish and the Bottlemen and Adele.
5) What was the running order?
To begin with, Leo opened up the show, then we played a tack, we then moved onto the interviews, another track plays and we end on the news and weather.
6) Who is your target audience?
15-29 year old
7) How did you relate to/ attract your audience?
We used well known celebrity names and recent tracks that are big and widely listened too by a younger audience.
8) What was your initial feedback?
9) Identify what went well and what you would do differently:
WWW - I think we worked together as a group successfully and managed to complete that task that was given to us in a high standard.
EBI - Make sure to use the time given yo you wisely so that you don't miss deadlines.
We were given that task to create a three minute podcast that reflected something similar to that of the BBC Radio 1 breakfast show with Greg James.
2) Who was in your group and what was everyone's role in the task?
Leo - Radio Presenter
Lily - Radio Presenter
Rosie - Weather and News
Daisy - Editor
3) Who did you interview?
We interviewed different callers and a celebrity (Tom Holland).
4) What tracks did you choose and why?
We chose to use British artists such as Sam Smith, Catfish and the Bottlemen and Adele.
5) What was the running order?
To begin with, Leo opened up the show, then we played a tack, we then moved onto the interviews, another track plays and we end on the news and weather.
6) Who is your target audience?
15-29 year old
7) How did you relate to/ attract your audience?
We used well known celebrity names and recent tracks that are big and widely listened too by a younger audience.
8) What was your initial feedback?
9) Identify what went well and what you would do differently:
WWW - I think we worked together as a group successfully and managed to complete that task that was given to us in a high standard.
EBI - Make sure to use the time given yo you wisely so that you don't miss deadlines.
Tuesday, February 26, 2019
Monday, February 25, 2019
Essay - Radio 1 Breakfast
How is BBC Radio 1 Breakfast Show reaching, targeting and
encouraging audience interaction?
A way that BBC Radio 1 breakfast show is targeting and
reaching out to audiences is because when they are broadcasting, they host
quizzes and games that are only accessible if you listen to the show when it's
on air or on demand. As a result of this, those people who are interested and
want to take part will tune in regularly.
Another way Radio 1 helps to entice the audience through
various contraptions such as competitions and games that potentially done
correctly leads to a significant rewards. The target audience is incorporated
alongside with the music choice and genre as the audience that listen enjoy the
music and tune back into the vast playlist or remixes. They manage to get the
audience to return is due to the originality of the show.Radio 1 reaches to
their audience by throwing huge events such as their Big Weekend music
festival. The big weekend is music festival run by BBC Radio 1 that is held
annually throughout different UK venues. Whilst it used to be the biggest free
ticked event in the UK, it now charges a fee of £15 but is still a huge event
where thousands of people still attend. This hit music festival is one of many
reasons why the audience of the Breakfast Show is keep, even through the show’s
rough times.
Another reason of why the Breakfast Show’s audience is
always being reached out to is because of
the show’s social media and how often
Greg James and his production team and on social media, interacting with their
audience. They have an instagram, snapchat, twitter and facebook page where
they connect with their audience via giveaways, game shows, and links to the
show. From here, the audience can react and interact with Greg James and other
members of the audience via answering game show questions, taking part in the
show’s wacky games and then replying and commenting in audiences comments and
posts.
Radio 1 - Research
Questions:
- How old is the BBC
96 years - Since 18th October 1922
- Who is Lord Reith and what connection does he have with the BBC?
John Reith (1889 - 1971) was the founder of the BBC. He was its first general manager when it was set up as the British Broadcasting Company in 1922; and he was its first director general when it became a public corporation.
- When did it start broadcasting Radio 1?
30th September 1967
- What are the BBC's five Public Purposes, as set out in the Royal Charter?
1. To provide impartial news and information to help people understand and engage with the world around them.
2. To support learning for people of all ages.
3. To show the most creative, highest quality and distinctive output and services.
4. To reflect, represent and serve the diverse communities of all the United Kingdom's nations and regions and, in doing so, support the creative economy across the United Kingdom.
5. To reflect the United Kingdom, its culture and values to the world.
- What is the BBC's Mission?
To inform, educate and entertain.
-What is the BBC's Vision?
To be the mos creative organisation in the world.
- What are the BBC's Values?
1. Trust foundation of the BBC: we are independent, impartial and honest.
2. We take pride in delivering quality and value for money
3. Audiences are at the heart of everything we do.
4. We respect each other and celebrate our diversity so that everyone can give their best.
5. We are one BBC; great things happen when we work together.
- What does the licence fee cover?
Over 90% of the licence fee is spent on BBC TV channels, radio stations, BBC iPlayer and online services. The costs of administering the TV Licenses are less than you might think. For every £1 taken in licence fee payments, just 3p is spent on collection. A standard TV Licence now costs £150.50.
- How old is the BBC
96 years - Since 18th October 1922
- Who is Lord Reith and what connection does he have with the BBC?
John Reith (1889 - 1971) was the founder of the BBC. He was its first general manager when it was set up as the British Broadcasting Company in 1922; and he was its first director general when it became a public corporation.
- When did it start broadcasting Radio 1?
30th September 1967
- What are the BBC's five Public Purposes, as set out in the Royal Charter?
1. To provide impartial news and information to help people understand and engage with the world around them.
2. To support learning for people of all ages.
3. To show the most creative, highest quality and distinctive output and services.
4. To reflect, represent and serve the diverse communities of all the United Kingdom's nations and regions and, in doing so, support the creative economy across the United Kingdom.
5. To reflect the United Kingdom, its culture and values to the world.
- What is the BBC's Mission?
To inform, educate and entertain.
-What is the BBC's Vision?
To be the mos creative organisation in the world.
- What are the BBC's Values?
1. Trust foundation of the BBC: we are independent, impartial and honest.
2. We take pride in delivering quality and value for money
3. Audiences are at the heart of everything we do.
4. We respect each other and celebrate our diversity so that everyone can give their best.
5. We are one BBC; great things happen when we work together.
- What does the licence fee cover?
Over 90% of the licence fee is spent on BBC TV channels, radio stations, BBC iPlayer and online services. The costs of administering the TV Licenses are less than you might think. For every £1 taken in licence fee payments, just 3p is spent on collection. A standard TV Licence now costs £150.50.
Tuesday, February 5, 2019
BBC Radio 1 Timings
06:30
News and Weather
06:30
Programme indent and sting
06:30
Start talking amongst themselves, discussing topics that
relate to the studio crew.
06:33
Starting to talk about what is coming up on the radio as
well as giveaways to festivals and such, talks to the audience like a mate.
06:34
Programme indent and sting
06:34
‘Just got paid’ by Sigala
06:37
Programme indent and sting
06:38
‘Young, dumb and broke’ by Khalid
06:41
Greg James talking about upcoming songs, interactivity with
the audience along with a phone call, for example, Kerry's crush countdown
along with some other crush countdowns.
06:46
‘Baby’ - Clean Bandit
06:49-06:54
Greg James just casually talking to the audiences about the
previous conversation before the song and then goes on to remind people what is
coming up. after this ‘The Walker’ Christine and the Queens.
06:54-06:58
News and Weather
7:31am
sting
7:31.25 – 7:31.25
Programme ident . station ident
7:31.28
‘one, radio one breakfast’ station indent, introduces Greg
James – interacting with the audience
7.31.52
Programme ident, sting – Greg James mentioned
7:32- 7:35
(Jax jones feat. Years & years – ‘play’) - programme ident / sting
7:35- 7:39
(Katy Perry, ‘chained to the rhythm’) radio one jam slam
overview
8:14- 8:16
(Post Malone ‘wow’) countdown to jam slam
8:16- 8:20
(jess Glynne plays)
8:20- 8:22
Greg discusses a popular Netflix film (cardi b clips) (Katy
Perry clip)
8:22- 8:23
Mentioned Rami Malik (Freddie Mercury) in reference to an
award ceremony ‘awkward moment’
8:23 – 8:24
No Oscars host – Kevin Hart interview
8:24 – 8:25
Programme ident , 2x stings / station ident
8:25- 8:27
(the vaccines – ‘all my friends’)
8:27 – 8:28
Sting – Greg mentions radio 1 breakfast again, jam slam
advertised again
News begins – news beats (sting)
8:28- 8:29
News beat (sting) station ident, Political interview with
mum about hunger, migrant talk a lot
8:29- 8:30
Christian Hugel regarding meat interview, News beat / STING
8:40
Track – Real life, Duke Dumont
8:42
Programme ident
8:42
Track – Sweet but psycho, Ava Max
8:45
Intro into studio crew – discuss what’s coming up
8:46
Talks about a series ‘breaking dad’ on ITV
8:49
Track – Who R U? Anderson.Paak
8:52
Reads out audiences messages related to their reactions on
‘breaking bad’ and what has been speaking about previously
8:53
Greg announces a star listener, giving a prize as a cookbook
and a cassette for Mabel’s album
8:54
Track – Shake it off, Taylor Swift
8:57 (2:24)
Track – Nothing breaks like a hear, Miley Cyrus
9:01 (2:28)
’10 minute takeover’ – STING, Greg gives out the phone
number to pick 3 songs chosen by the audience
9:02 (2:29)
Picked a random person to choose their first song for ’10
minute takeover’
9:02
Track – Freed from desire, Gala Rizzatto
9:06
Track – Give me the love, Sean Paul
9:10
Track – Girls and Boys,
9:13
End of 10-minute takeover, recalls the songs and people who
sent them in and says they will be doing another 10-minute takeover tomorrow
9:13
Programme ident, sting
9:13
Track – Without me, Halsey
9:17 (2:44)
Track – Medicine, bring me the horizons
9:20
Track - Bring me the
horizon, Medicine. Genre = pop, pop rock, alternative rock
9:23
Discussion by Greg James.
9: 25
Album promotion for 1975. Track – 1975, Girls. Genre = rock,
pop, alternative rock
9:30
Small discussion. Track – Losing It, Fisher. Genre = house
9:33
News beat – politics, general news, and sport.
9:40
Track – Sigrid, Sucker Punch. Ident. Genre = pop
9:44
Track – Imagine Dragons, Thunder. Genre = synth-pop
9:50
Track – Kojey Radical and Mahalia, One night only. Lead to a
short discussion about The Artist. Genre
= R&B/soul
9:56
Ident. Track – Major Lazer Light it up. Genre = Moombahton,
Dance/synth. Track – Sia, Elastic
heart. Genre = electric pop trap.
10:00
End show
● How does the
programme promotes British music?
The songs are repeated, when the track is finished it will
state the name and artist to help entice the listener to re-listen and spread
the word about a specific artist.
● What
percentage of tracks played during your slot were British?
75% of the songs played ¾ were British, with the other song
being from Canada.
● What genres
of music were played during your slot?
Do a tally.
Electronic, indie rock, House, Pop, Dance, Garage, hip hop,
grime
● Celebrity
interviews – who is being interviewed and what are they being interviewed
about? How many of the interviews are
with British people?
The only person being interviewed was ex- England cricketer
Graeme Swann, he is British, this was done to help promote the giveaway.
● News items –
list the stories and identify which relate to Britain.
English footballer talked about injury and potential return,
the drone problem in and around the airport how the military might need to get
involved.
● Quizzes and
games – what can you win?
Tickets to the cricket world cup.
● How does the
broadcast fits into the BBC ethos of ‘informing, educating and entertaining’?
The broadcast gives entertainment to listeners by adding
comedy and relevant topics that people can relate, the news updates every half
an hour help to inform people on everything that's going on and all the
important things happening, this also educates people of around the world
topics.
● How does it
differ from commercial breakfast shows?
They don’t advertise any commercials that aren’t to do with
the BBC unlike other broadcasters that play commercials to advertise businesses
or companies.
● Who you think
the audience is from the content of your section? What evidence do you have for this?
People aged 10+, some of the vocabulary used and some of the
topics talked about during the segment may not be acceptable for young
children.
●What
platforms is the show is distributed on?
Ipad, Phones, Laptops, Ipods, TV
Thursday, November 22, 2018
Why have newspaper sales declined?
The newspaper industry is rapidly declining due to the fast-rising interest in other forms of media such as social media, film, and television. Even though there has been a decline in print news circulation, the rise in online technologies and accessibility has enabled newspapers to expand their publishing platforms; this is widely seen with online newspaper websites and apps that you can download to get the latest updates in news. By having this easy access, it allows for a wider and larger audience to look at the news, meaning even though most people aren't buying paper copies, the companies aren't losing lot's of money, especially the companies who ask the viewers to subscribe and sponsor them such as The Guardian and The Times. This social platform is vital in keeping the news alive as newspapers are dying out quickly and soon won't be around.
Citizen journalism, participatory media, relationships with audiences have changed as more of the younger generation are interested in celebrity gossip, extremist groups, and other things. As a result of this, more and more broadsheets and tabloids are writing to appeal to the younger generation as they are the future of the world so by for them it means newspapers are less likely to go out of style, or completely extinct. Whereas if the broadsheets and tabloids wrote mainly for the older generation, the news would die out extremely fast as the younger generation wouldn't be interested. However, there are newspapers that appeal to the older generation such as the Daily Mail who's main target audience is 35+ as it mainly supports Brexit, British institutions, environmental campaigns, and humanitarians, most of which don't interest the younger generation. As tabloids become more popular, the target audience seems to be changing to mainly suit C1, C2, and D.
Using the internet as your newspaper source is positive. This is because by having this accessibility, it gives the reader a chance to comment their opinion on the subject matter and they can also share the news to other people so that it becomes a global matter, not just one located within a small community. It is more practical for people and can provide live updates when need be. Most of the online newspapers are free with a few having a small paywall such as the Daily Telegraph and The Times. However, with positives come negatives, some negatives of using the internet for your newspaper is that you need the internet connection in order to access the live updates, add comments and share. From using the internet, you can get long-term eyestrain and it is also harder for the older generation to access the news making it harder for them to find out what's going on in the world.
Most recent studies suggest that The Daily Mail had an overall decrease of 55% of printed papers during the start of the 21st century from the 1960s. Since then, online newspapers were first published and have clearly been shown through recent years to be enjoyed and used worldwide. This is evident by looking at online surveys and the data taken from them for example, since 2000 55% of the public has said that they prefer to read the news online or on the app.
Citizen journalism, participatory media, relationships with audiences have changed as more of the younger generation are interested in celebrity gossip, extremist groups, and other things. As a result of this, more and more broadsheets and tabloids are writing to appeal to the younger generation as they are the future of the world so by for them it means newspapers are less likely to go out of style, or completely extinct. Whereas if the broadsheets and tabloids wrote mainly for the older generation, the news would die out extremely fast as the younger generation wouldn't be interested. However, there are newspapers that appeal to the older generation such as the Daily Mail who's main target audience is 35+ as it mainly supports Brexit, British institutions, environmental campaigns, and humanitarians, most of which don't interest the younger generation. As tabloids become more popular, the target audience seems to be changing to mainly suit C1, C2, and D.
Using the internet as your newspaper source is positive. This is because by having this accessibility, it gives the reader a chance to comment their opinion on the subject matter and they can also share the news to other people so that it becomes a global matter, not just one located within a small community. It is more practical for people and can provide live updates when need be. Most of the online newspapers are free with a few having a small paywall such as the Daily Telegraph and The Times. However, with positives come negatives, some negatives of using the internet for your newspaper is that you need the internet connection in order to access the live updates, add comments and share. From using the internet, you can get long-term eyestrain and it is also harder for the older generation to access the news making it harder for them to find out what's going on in the world.
Most recent studies suggest that The Daily Mail had an overall decrease of 55% of printed papers during the start of the 21st century from the 1960s. Since then, online newspapers were first published and have clearly been shown through recent years to be enjoyed and used worldwide. This is evident by looking at online surveys and the data taken from them for example, since 2000 55% of the public has said that they prefer to read the news online or on the app.
Thursday, November 15, 2018
Monday, November 12, 2018
News Table
|
|
The
Sun
|
The
Daily Mail
|
The
Telegraph
|
|
Owned
by:
|
It
is published by the News Group Newspapers division of News UK, itself a
wholly owned subsidiary of Rupert Murdoch's News Corp.
|
Daily
Mail and General Trust (DMGT) own this newspaper
|
David
and Frederick Barclay.
|
|
Audience:
|
·
The sun targets mainly adults over the age of
15.
·
Mainly located in Great Britain with some in
Scotland
·
More women than men read the sun
·
Few people in London read the Sun.
|
Readership
of the Daily Mail among individuals from the ABC1 social class is higher than
among the C2DE social class – 18.3 million and 10.1 million readers
respectively.
People
of age 65+ are more likely to read this newspaper as young people tend to
favour The Daily Star and The Sun.
|
52%
of the Uk population, 23.1 million people. 55% of whom are 15-44.
The
daily telegraph targets a well-educated audience, predominantly male.
|
|
Online:
|
The
sun broadcasts their news online with free access to everyone who goes on the
website.
|
|
News
is published online, with various access passes, the standard daily pass is
£2.00, ranging for the premium yearly subscription of £300!
|
|
Circulation:
|
In
March 2018 The Suns circulation was 1,481,876
|
|
458487
(November 2017)
|
|
Political
Alignment:
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Conservative
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Right,
(Conservative)
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Friday, October 12, 2018
Audiences
Audiences -
A - Higher Management
B - Middle Management
C1 - Office supervisors
C2 - Skilled Manual Workers
D - Semi skilled and unskilled managers
E - Unemployed
Aspirers - seek status
Succeeders - Seek Control
Resigned - Seek Survival
Explorers - Seek discovery
Strugglers - Seeks escape
Reformers - Seeks enlightenment
Target Audience - who we want to see the product.
Niche - very small target audience.
A - Higher Management
B - Middle Management
C1 - Office supervisors
C2 - Skilled Manual Workers
D - Semi skilled and unskilled managers
E - Unemployed
Aspirers - seek status
Succeeders - Seek Control
Resigned - Seek Survival
Explorers - Seek discovery
Strugglers - Seeks escape
Reformers - Seeks enlightenment
Target Audience - who we want to see the product.
Niche - very small target audience.
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