How is BBC Radio 1 Breakfast Show reaching, targeting and
encouraging audience interaction?
A way that BBC Radio 1 breakfast show is targeting and
reaching out to audiences is because when they are broadcasting, they host
quizzes and games that are only accessible if you listen to the show when it's
on air or on demand. As a result of this, those people who are interested and
want to take part will tune in regularly.
Another way Radio 1 helps to entice the audience through
various contraptions such as competitions and games that potentially done
correctly leads to a significant rewards. The target audience is incorporated
alongside with the music choice and genre as the audience that listen enjoy the
music and tune back into the vast playlist or remixes. They manage to get the
audience to return is due to the originality of the show.Radio 1 reaches to
their audience by throwing huge events such as their Big Weekend music
festival. The big weekend is music festival run by BBC Radio 1 that is held
annually throughout different UK venues. Whilst it used to be the biggest free
ticked event in the UK, it now charges a fee of £15 but is still a huge event
where thousands of people still attend. This hit music festival is one of many
reasons why the audience of the Breakfast Show is keep, even through the show’s
rough times.
Another reason of why the Breakfast Show’s audience is
always being reached out to is because of
the show’s social media and how often
Greg James and his production team and on social media, interacting with their
audience. They have an instagram, snapchat, twitter and facebook page where
they connect with their audience via giveaways, game shows, and links to the
show. From here, the audience can react and interact with Greg James and other
members of the audience via answering game show questions, taking part in the
show’s wacky games and then replying and commenting in audiences comments and
posts.
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