C - Continuity: Stories that are already in news continue to run are updated.
U - Unexpectedness: An event that is a shock or out of the ordinary.
P - Personalisation: Stories that include human interest.
P - Proximity: Stories that are closer to home.
T - Threshold: The bigger the impact and reach of the story.
U - Unambiguous: Stories that are easy to understand.
N - Negativity: Bad news is more interesting.
E - Elite Persons: Stories about important people and powerful nations.
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