Newspaper industry questions

1. In the executive summary, paragraph 4 the overview identifies that: 'today's aggregate advertising expenditure and net circulation figures equate to about half of their 2007 value.' Bullet point why you think this is the case.

• The main reason the net circulation figures has about halved is because people are now mostly advertised online and so they don't feel the need to advertise in newspapers.

2. On page 7, the market structure is analysed using data provided by the ABC. Who are the ABC and why is their data collection so important for newspaper owners and advertisers?

• The ABC is Audit Bureau of Circulations. Their data collection is important for newspaper owners and advertisers because form the ABCs data collection they can find what they should and shouldn't put into their newspapers in order to get the best out of their papers.

3. On page 17, paragraph 2.14 the overview identifies the circulation figures of Sunday newspapers. Thinking about your set products and audience consumption, why do you think Sunday newspapers have traditionally sold more copies that their daily counter types.

• During the week, most people are at work  and don't have time to sit and read a newspaper whereas on a Sunday, a lot of people aren't at work and therefore have time to go out, buy a newspaper and sit and read it. Meaning they will sell more.

4. What are the leading broadsheet, tabloid and mid-market tabloids in term of circulation? What are their daily circulation figures?

• Leading broadsheet - The Guardian - 135,330
• Leading tabloid - The Sun - 1,404,972
• Leading mid-market tabloid - The Daily Mail - 1,228,002

5. Think about The Guardian and the Daily Mail - describe their position in the market place.

• The Guardian is the top selling broadsheet, on average they have 800,000 readers supporting them both financially and publicly. The Guardian is owned by Scott Trust Limited.
• The Daily Mail is the top selling Mid-Market Tabloid, on average its website has more than 100 million unique visitors every month. It was founded by Harold and Alfred Harmsworth.

 6. The Guardian is 'owned by the Scott Trust, a private company whose core purpose is 'to ensure the financial and editorial independence of The Guardian.' How can this be linked with the news values of the newspaper?

• The Guardian states that their values are 'honesty, cleanness, courage, fairness, a sense of duty to the reader and the community.' They use as much CUPPTUNE in their articles as they can in order to appeal to all of their audience and so they can get as much information included as possible.

7. In terms of digital distribution, what do you think has been more  important to the brand identity of national newspapers, the online website or App mobile platforms? why/how?

• I think that the online website has been more important to the brand identity as more people spend time on the internet searching things up, and are more likely to come across adverts and pop ups leading them to the website not the app, also some people may not realize that the certain newspaper company own an app so therefore use the website instead, also saving storage on their mobiles.

8. A lack of 'trust' in newspapers is identified. Why do you think this is?

• We no longer trust the media because they are controlled by and filled with the work of blatant ideologues. Most newspapers support one-side and will slam anything they don't agree with, they say they are fair but it is clear they are not, meaning people lose trust in what they say.

9. Who is the offline and online regulator of the newspaper industry and how effective do you think they are in 'policing' the industry.

• The Independent Press Standards Organisations are the regulators for most of UK newspapers. They hold newspapers accountable for any of their actions, protect individual rights, uphold high standards of journalism and maintain freedom of expression for the press. They make sure that member newspapers follow the editors code and make sure they don't break it.

10. How are platforms like Buzzfeed, Vice Media and The Huffington Post seen as a challenge to traditional newspaper industry online platforms?

• Platforms such as Buzzfeed, The Huffington Post and Vice Media appeal to the younger generation as they base their articles around what young people want to read about. The younger generation are the future and, they aren't really interested in reading traditional newspapers they are interested in fun and relatable articles.