|
|
|
All Adults %
|
Guardian Reader
|
Guardian Reader %
|
|
Solus
|
|
|
733000
|
80%
|
|
Social Grade
|
A
|
5%
|
158,000
|
14%
|
|
|
AB
|
26%
|
696,000
|
62%
|
|
|
ABC1
|
54%
|
994,000
|
89%
|
|
Age Group
|
15-24
|
16%
|
200,000
|
18%
|
|
|
25-34
|
16%
|
177,000
|
16%
|
|
|
35-44
|
17%
|
180,000
|
16%
|
|
|
45-54
|
17%
|
194,000
|
17%
|
|
|
55-64
|
14%
|
190,000
|
17%
|
|
|
65+
|
20%
|
178,000
|
16%
|
|
Gender
|
Male
|
49%
|
597,000
|
53%
|
|
|
Female
|
51%
|
522,000
|
47%
|
|
|
ABC1 Men
|
27%
|
528,000
|
47%
|
|
|
ABC 1 Female
|
28%
|
460,000
|
41%
|
|
Education
|
TEA 18+
|
37%
|
813
|
73%
|
|
|
TEA 21+
|
22%
|
698
|
62%
|
|
Working Status
|
Full Time
|
42%
|
525,000
|
47%
|
|
|
Full Time 35+
|
27%
|
363,000
|
32%
|
|
|
Full Time 45+
|
17%
|
245,000
|
25%
|
Solus - Guardian readers who do not read any other quality news paper.
TEA - Terminal Education Age
Guardian target age - Educated, Middle class, Left-leaning, 18+
No comments:
Post a Comment